Why Have A Strategic Plan?

In 2022, the City developed a consistent strategic vision to be understood by citizens, businesses, the Common Council, and staff. To align all these important groups, a three-to-five-year strategic plan was approved by the Common Council on Tuesday, March 1, 2022. The concept is to have a strategy document prioritizing and guiding policymaking, and, by extension, encouraging proactive planning at a staff-level to achieve defined outcomes. To accomplish this task, a consultant was engaged to facilitate a process to identify strategic goals and produce a document for the City to incorporate into processes, decision making and activities. Over next few years, the City is going to have some significant opportunities and challenges. That is why it is a great time to define expectations and priorities as the moves forward!

City Strategic Plan

Vision, Mission & Values

Vision:
The Premier Community on the Great Lakes.

Mission:
We are a welcoming destination for living, working, and visiting that capitalizes on our strengths, provides quality services, and empowers diverse community engagement.

Core Values:

• Accountable: We are results-driven, responsive to community needs, and deliver on our responsibilities on time and on budget. 

• Innovative: We recognize that our work does not stand still and requires us to experiment and explore new frontiers as we deliver our services.

• Trustworthy: We strive to have open dialogue with citizens and stakeholders and act with integrity to fulfill our commitments. 

• Industrious: We acknowledge both the value of existing good practices and the need to try new things and unite them with an ethic of hard work, efficiency, and responsible use of resources. 

• Friendly: We foster relationships that make our community a warm and Inviting place where people want to live, raise children, and support their neighbors.

 Strategic Directions:

1. Pursuing Stakeholder Alignment Through Communication
2. Creating Accountability Through Policies & Procedures
3. Ranking Priorities to Identify Funding Sources
4. Catalyzing Development to Generate Revenue